This is the latest advertising project for 2024, directed by us: OXYMORO team and created in collaboration with the Italian Society of Urology (SIU), Akita Film, and the communication agency Connexia. November is the month of prevention, and we have created a spot for the awareness campaign on male urological diseases for 2024. 

Our goal was to convey an important message through a comedy, dynamic, and colorful language that stimulates awareness through smiles. It is crucial to remember that early diagnosis is vital: in Italy, few men under 45 undergo regular check-ups. The advertisement is present on digital platforms and on the SIU website, and it has aired at major train stations across Italy.