I am  thrilled to share that our creative studio, Oxymoro, is part of Carrefour’s 2024 advertising campaign focused on the back-to-school season, featuring the beloved Looney Tunes characters! In this project, our talented team has developed a captivating creative concept and directed a lively commercial that blends cartoon humor with a compelling message. Partnering with Akita Film, we’ve produced a comprehensive multichannel strategy that encompasses television ads and engaging digital content tailored for social media platforms. Our choice of a playful and cartoon-inspired tone perfectly aligns with the iconic personalities of our characters.We are immensely proud of what we’ve achieved and are eager to take on new creative challenges.